African American Marketing Overview

African Americans represent the largest minority group in the United States. Research has shown that African Americans spend a considerably amount of their discretionary income on travel, and respond best to marketing programs that are tailored specifically to them.

While there is limited research on African American travel patterns, this review suggest that organizations such as The Bahamas Ministry of Tourism would have a competitive advantage in targeting this growing lucrative segment.

Industry Training

Industry Training's Mission

The mission of the Industry Training Department is to promote and support industry development and organizational effectiveness (internal and external) by providing high-quality training in the areas of hospitality, leadership, professionalism, product knowledge, service excellence as well as other areas where industry skills and competency-based trainings are needed.

Tourism History

The History of The Ministry of Tourism

The Early Years

The Bahamas first recognized the potential of a tourism industry way back in the middle of the last century when its Government passed a Tourism Encouragement Act in 1851. This was followed by a second act passed in 1854. A third act passed in 1857 authorized the Government to purchase land to allow the construction of a “grand hotel”.

Vision & Mission

Vision Statement

The Ministry of Tourism will be a global industry leader in destination marketing and management, contributing sustainably to a thriving national economy.

Mission of The Ministry of Tourism

The Ministry of Tourism will achieve its vision through an holistic approach that is research, data, and technology driven.

In doing so, the Ministry will encourage and facilitate:

Subscribe to