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BEHOLD, The Islands Of The Bahamas
Bahamas
Bahamas Marketing Strategy
The Ministry of Tourism has committed itself and its resources to the idea that The Bahamas represents a series of independent, individual and highly differentiated destinations.
This understanding is communicated to the marketplace and in the products offered. The Ministry is establishing individual identities for each island and seeks to eliminate the current perception in the minds of many consumers and members of the trade that once you have seen one island in The Bahamas, you have seen all of The Bahamas.