Exuma is the backdrop of historic Sports Illustrated cover
The Bahamas continues to receive international publicity thanks to Sports Illustrated’s (SI) recent unveiling of the historic, multiplatform launch of its 2016 swimsuit calendars, which features three covers, with three cover models, one of which was shot in The Bahamas, earlier this year.
One of the three covers features model Ronda Rousey, seated in stunning turquoise waters in the Exumas. Taken at the Grand Isle Resort by famed photographer Frederic Pinet, Rousey’s perfectly body painted swimsuit, pays homage to The Bahamas’ vibrant and colorful cultural phenomenon, Junkanoo, which is reflected entirely throughout the magazine.
The other two covers features models Hailey Clauson and Ashley Graham and were photographed in different destinations.
“The unparalleled beauty of The Bahamas inclusive of its near perfect year-round weather, breath taking aquamarine waters and unspoiled charm makes The Bahamas the perfect backdrop for any photo-shoot and a swimsuit photo shoot by Sports Illustrated makes for a perfect marriage,” said Joy Jibrilu, Director General for the Bahamas Ministry of Tourism (BMOT).
“Sports Illustrated has featured The Islands of The Bahamas in several of its photo and video shoots in the past and we are thrilled that they have selected to feature our destination on this historic cover issue,” she said.
The 2016 calendars which were launched in mid-February across print, digital (www.si.com/swimsuit), mobile apps and during a first of its kind broadcast special on TNT, marked the first time in Sports Illustrated 52 years of existence, that the company produced multiple covers.
The special editions, which reached more than seventy million US adults, more 18-34 year old men than the Super Bowl, are also available on newsstands, SI Swimsuit apps, on tablets and to its 4,755,979 subscribers.
Sports Illustrated also honored its tradition of innovation and presented a suite of virtual reality experiences taking viewers inside the iconic photo shoots of some of the world’s top models in some of the most exotic locations on the planet.
The unprecedented three individual covers, also features ‘beautiful’ women of all shapes and sizes, representing the times of change and that when it comes to beauty, one size does not fit all philosophy.
Other models photographed in the issues include Nina Agdal, Lily Aldridge, Hannah Davis, Gigi Hadid, Irina Shayk, Chrissy Teigen and Lindsey Vonn.
Executives of Sports Illustrated are currently working with the BMOT on plans for future film and photo shoot projects in its multi-destination chain.