ORLANDO, Fla., (9 Sept. 2022) – The Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) yesterday, 8 September, closed out the first round of its Global Sales and Marketing Missions series at venues across Orlando to further promote The Bahamas as a leading tourism destination.
A delegation led by the Honourable I. Chester Cooper, Deputy Prime Minister and Minister of Tourism, Investments & Aviation participated in a lineup of high-level meetings with key stakeholders from across the tourism industry, culminating in a culturally-inspired evening event at the Gaylord Palms Resort & Convention Center in Orlando.
Among those engagements were further exploration of sports tourism opportunities with major teams across the Florida market including the Orlando Magic. This came on the heels of discussions with the Miami Dolphins during the Fort Lauderdale mission. The DPM also engaged in direct investment meetings to advance potential partnerships in The Bahamas’ aviation and investment sectors.
Joined by destination representatives, hotel partners and BMOTIA executives, DPM Cooper and ADG Duncombe hosted nearly 100 sales representatives, industry partners and media influencers at the gala event. Guests were transported to The Bahamas via beautiful island themed décor and greenery, promotional videos highlighting the offerings of the 16 unique island destinations, a three-course sit down dinner featuring Bahamian inspired menu and cocktails and an electrifying Junkanoo performance to close the night out with a bang. A live Q+A panel highlighted The Bahamas’ steadily growing tourism numbers for key industry leaders, sales and trade representatives, stakeholders and media in attendance.
“When we undertake these missions, we had a simple objective — to re-establish our foothold in our various markets around the USA, Canada and the UK — and so far, so good,” DPM Cooper said.
“We are thrilled about the level of engagement and how excited our partners are. In fact, we have been oversubscribed in every event we’ve held. This is great for The Bahamas brand.”
Kerry Fountain, Executive Director of the Bahama Out Islands Promotion Board applauded Team Tourism for ensuring the Florida missions were a “resounding success”.
Fountain said, “From the positive “we-are-going-to-do-what-it-takes” energy of the event, the décor of both rooms, the list of invited guests who included key vertical markets suppliers, the number of key Bahamas partners who participated, to the flawless execution of the interviews, you made us all proud to be Bahamians. You are why It’s Better in The Bahamas.”
The series of events will continue on to New York later this month. Further stops in the U.S.A. include Atlanta, Georgia; Houston, Texas; Charlotte, North Carolina; and Los Angeles, California, followed by cities across Canada.
In addition to major travel hubs throughout the U.S. and Canada, the delegation will be heading to Brazil and the United Arab Emirates to bring a taste of Bahamian culture directly to key international markets across the globe to inspire travel to the destination.Executive Director
ABOUT THE BAHAMAS
The Bahamas has over 700 islands and cays, as well as 16 unique island destinations. Located only 50 miles off the coast of Florida, it offers a quick and easy way for travellers to escape their everyday. The island nation also boasts world-class fishing, diving, boating and thousands of miles of the Earth’s most spectacular beaches for families, couples and adventurers to explore. See why It’s Better in The Bahamas at www.bahamas.com or on Facebook, YouTube or Instagram.
Director, Global Communications
Bahamas Ministry of Tourism, Investments & Aviation