The Islands Of The Bahamas Leads the Way in Familiarization Trips Targeting the African American Consumer Market

NASSAU, Jan. 23, 2009—For several years, The Islands Of The Bahamas has sponsored familiarization trips for African American media outlets in an effort to increase tourism among African American consumers.

Each familiarization trip is specifically designed with the African consumer in mind. Trips consist of four to six participating media outlets and focus on the shared history and culture of African Americans and the Bahamian people.

Bahamas Video

Tourism Today Network Segments (NEW)

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The Bahamas Weekly Video Segments (Mar. 3 2009)

Interview with Vernice Walkine Interview with Giora Israel, Sr. VP of Strategic Planning, Carnival Corporation Discovery Cruise Line GM proclaims major passenger increase, Jan. & Feb 2009

United States Videos

BEHOLD. The Bahamas’ newest ad campaign, Behold , debuted on CBS during Super Bowl Sunday 2013. The campaign, which features Bahamian celebrities and friends of The Bahamas of international acclaim, is being rolled out in several markets, including New York, Washington, Philadelphia, Miami and Ft. Lauderdale for year-round presence for the islands of The Bahamas.

United States Radio Ads & Audio

Click below to listen to The Islands of The Bahamas Radio spots

'Junkanoo 2008' Ad

[audio:http://www.tourismtoday.com/prelim/wp-content/uploads/2009/01/junkanoo-tiotb-080909.mp3]

'Other Half' Ad

[audio:http://www.tourismtoday.com/prelim/wp-content/uploads/2009/01/other-half_t_bahamas.mp3]

'Outer Limits' Ad

[audio:http://www.tourismtoday.com/prelim/wp-content/uploads/2009/01/outter_limits_t_bahamas.mp3]

'The List'  Ad

[audio:http://www.tourismtoday.com/prelim/wp-content/uploads/2009/01/the-list_t_bahamas.mp3]

Bahamahost Seminars

Bahamahost Seminars are mini Bahamahost sessions designed for special groups to provide basic information on The Bahamas. For further information about a seminar, please contact Mrs. Sherrie Collie at the Industry Training Department at 326-6183 or Fax 325-3412.

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