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Our Vision

The Ministry of Tourism will be a global industry leader in destination marketing and management, contributing sustainably to a thriving national economy.

Our Mission

The Ministry of Tourism will achieve its vision through a holistic approach that is research, data, and technology-driven.

In doing so, the Ministry will encourage and facilitate:

i. the provision of exceptional authentic experiences to visitors, with an emphasis on stopover tourism; and

ii. the increase of ownership opportunities for Bahamians and benefits for stakeholders.

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