The Ministry of Tourism will be a global industry leader in destination marketing and management, contributing sustainably to a thriving national economy.
The Ministry of Tourism will achieve its vision through a holistic approach that is research, data, and technology-driven.
In doing so, the Ministry will encourage and facilitate:
i. the provision of exceptional authentic experiences to visitors, with an emphasis on stopover tourism; and
ii. the increase of ownership opportunities for Bahamians and benefits for stakeholders.