Bahamas Ministry of Tourism Vision and Mission Statements

(Draft 1, rev 2)

Vision Statement:

The Ministry of Tourism will be a global industry leader in destination marketing and management, contributing sustainably to a thriving national economy.

Mission Statement:

The Ministry of Tourism will achieve its vision through an holistic approach that is research, data, and technology-driven.

In doing so, the Ministry will encourage and facilitate:

i. the provision of exceptional authentic experiences to visitors, with an emphasis on stopover tourism; and

ii. the increase of ownership opportunities for Bahamians and benefits for stakeholders.

Key Organisational Priorities (2022):

The Ministry of Tourism will:

1. Aggressively grow stop over arrivals, continually engaging new source markets;

2. Focus on the luxury segment and key niche markets;

3. Inspire visitors to return to The Bahamas as lifelong brand ambassadors;

4. Consider the relative value of source markets and niches, when determining priority of focus;

5. Be accountable for results through monitoring and evaluation against best practices;

6. Provide continuous learning and training for staff;

7. Improve the infrastructure and quality of life available to all Bahamians.